This book is a practical guide that explores how startup entrepreneurs and business leaders, who hold no design degrees, can integrate service design into their development cycles to create sustainable, desirable, and profitable new services. In the first part, Tenny explores the reasons why startups need to move away from the make and sell, industrial logic we´ve been exploiting over the last century. To take its place, he proposes a new service-oriented mindset that carries the idea of learn, use, and remember users´ journeys. He also discusses the challenges our industrial society is facing and how the combination of design with a service-oriented mentality can be key to help new and existent businesses make this shift. In the second part, he will take you on a journey through the MVS - Minimum Valuable Service - model. This model can seamlessly integrate service design into the Lean startup or any Agile development cycle. It adds the human values needed to foster service innovations within the Lean´s scientific approach. In this part of the book, you will learn tools, methods, and practices that will help you get your hands dirty with design. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. 1. Language: English. Narrator: James Fouhey. Audio sample: http://samples.audible.de/bk/acx0/083987/bk_acx0_083987_sample.mp3. Digital audiobook in aax.
A designer perspective on the idea of a world accelerated by scientific management. Entrepreneurs must learn to be the masters of their tools and practices, instead of religious followers of them. They need to learn how to build, explore, and preserve empathic connections to the people they intend to serve with their solutions. The Lean Startup brings up interesting perspectives to optimize the development process. Those productivity-driven assets will be incredibly helpful, as long as entrepreneurs are building something relevant to the people they are aiming to serve. Service design, with its human-centrism, opens crucial empathetic windows that connect entrepreneurs to real people´s needs, problems, and desires. 1. Language: English. Narrator: Scott R. Smith. Audio sample: http://samples.audible.de/bk/acx0/094554/bk_acx0_094554_sample.mp3. Digital audiobook in aax.
From his earliest days at Apple, Steve Jobs set the standard that all products should be ´´insanely great´´. Apple sees design as a tool for creating beautiful experiences that surprise and delight, but also convey a point of view down to the smallest detail - from the tactile feedback of a keyboard to the out-of-the-box experience of an iPhone package. This is no accident; the entire Apple organization is designed to give top priority to design considerations. Design Like Apple uncovers the lessons from Apple´s singular approach to product creation, manufacturing, delivery, and customer experience. Learn how design can create a competitive advantage by delivering beauty, ingenuity, and charisma. Get guidance on how to nurture taste, talent, and a design culture at every level of your organization. Help your employees zoom out to view the big picture, see the relationships between objects and the space around them, and understand the product´s context so that they can design a compelling and infinitely useful system for your customers. Gain the courage to relentlessly prototype. And finally, find your voice as a brand and a business. Bridging creativity and commerce, this audiobook will show you how to truly Design Like Apple. 1. Language: English. Narrator: John Edson, Erik Synnestvedt. Audio sample: http://samples.audible.de/bk/gdan/000760/bk_gdan_000760_sample.mp3. Digital audiobook in aax.
Olivia Dawson is in a personal and creative rut when her interior design team nets a contract that could change everything. Olivia grabs the chance to reignite her passion, to step outside her comfort zone, and to achieve national exposure if she delivers everything the client expects. Savannah Quinn fled a broken heart and started fresh in a new city, at a new job, without any of her past in the rearview. Her new position as corporate liaison to Olivia and her team is exactly the distraction she´s looking for. She doesn´t have to settle into her empty apartment if she´s never there, right? And she can´t be betrayed if she never asks for forever. Long days in strange cities bring Olivia and Savannah closer, but keeping their growing attraction separate from their professional relationship feels impossible. When Savannah has to choose between Olivia and her career, she makes a choice that could change both their lives. 1. Language: English. Narrator: L.W. Salinas. Audio sample: http://samples.audible.de/bk/acx0/120882/bk_acx0_120882_sample.mp3. Digital audiobook in aax.
Entire service businesses have been built around the ideas of Heskett, Sasser, and Schlesinger, pioneers in the world of service. Now they test their ideas against the actual experiences of successful and unsuccessful practitioners as well as against demands of the future in a book service leaders around the world will use as a guide for years to come. The authors cover every aspect of optimal service leadership: the best hiring, training, and workplace organization practices; the creation of operating strategies around areas such as facility design, capacity planning, queue management, and more; the use - and misuse - of technology in delivering top-level service; and practices that can transform loyal customers into ´´owners´´. Looking ahead, the authors describe the world of great service leaders in which ´´both/and´´ thinking replaces trade-offs. It´s a world in which new ideas will be tested against the sine qua non of the ´´service trifecta´´ - wins for employees, customers, and investors. And it´s a world in which the best leaders admit that they don´t have the answers and create organizations that learn, innovate, ´´sense and respond´´, operate with fluid boundaries, and seek and achieve repeated strategic success. Using examples of dozens of companies in a wide variety of industries, such as Apollo Hospitals, Châteauform, Starbucks, Amazon, Disney, Progressive Insurance, the Dallas Mavericks, Whole Foods, IKEA, and many others, the authors present a narrative of remarkable successes, unnecessary failures, and future promise. 1. Language: English. Narrator: Wayne Shepherd. Audio sample: http://samples.audible.de/bk/acx0/040550/bk_acx0_040550_sample.mp3. Digital audiobook in aax.
Amazon Web Services in Action introduces you to computing, storing, and networking in the AWS cloud. The audiobook will teach you about the most important services on AWS. You will also learn about best practices regarding security, high availability, and scalability. You´ll start with a broad overview of cloud computing and AWS and learn how to spin-up servers manually and from the command line. You´ll learn how to automate your infrastructure by programmatically calling the AWS API to control every part of AWS. You will be introduced to the concept of infrastructure as code with the help of AWS CloudFormation. You will learn about different approaches to deploy applications on AWS. You´ll also learn how to secure your infrastructure by isolating networks, controlling traffic, and managing access to AWS resources. Next, you´ll learn options and techniques for storing your data. You will experience how to integrate AWS services into your own applications by the use of SDKs. Finally, this audiobook teaches you how to design for high availability, fault tolerance, and scalability. Whether you´re analyzing real-time data, building software as a service, or running an e-commerce site, AWS offers you a reliable cloud-based platform with services that scale. All services are controllable via an API that allows you to automate your infrastructure. What´s inside:Overview of cloud concepts and patterns Manage servers on EC2 for cost-effectiveness Infrastructure automation with infrastructure as code (AWS CloudFormation) Deploy applications on AWS Store data on AWS: SQL, NoSQL, object storage, and block storage Integrate Amazon´s pre-built services Architect highly available and fault-tolerant systems Made for developers and DevOps engineers moving distributed applications to the AWS platform. Andreas Wittig and Michael Wittig 1. Language: English. Narrator: Aiden Humphreys. Audio sample: http://samples.audible.de/bk/acx0/136454/bk_acx0_136454_sample.mp3. Digital audiobook in aax.
The present world is service oriented. Without a proper structure, no system can work, and services cannot be rendered successful. Moreover, for the proper structure, the practice of design thinking is the perfect answer. Design thinking is not a newly emerged concept and remains rooted in society for a very long time. The concept of design thinking is useful for designing and understanding context relating to any businesses. Design thinking may seem vague and a capable subject for all; however, the same is not true and requires thorough planning. If general reports are to be taken, design thinking has five stages, and each stage has its importance. Design thinking brings out the creativity of a person, and the scope of the same has widened in the modern day, where one encounters various problems even in day-to-day activities. Design thinking is a way to attain success and is an essential factor of development and growth. 1. Language: English. Narrator: Andrea Giordani. Audio sample: http://samples.audible.de/bk/acx0/138609/bk_acx0_138609_sample.mp3. Digital audiobook in aax.
The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This book introduces the idea of design thinking - the collaborative process by which the designer´s sensibilities and methods are employed to match people´s needs, not only with what is technically feasible, and a viable business strategy. In short, design thinking converts need into demand. It´s a human-centered approach to problem solving that helps people and organizations become more innovative and more creative. Design thinking is not just applicable to so-called creative industries or people who work in the design field. It´s a methodology that has been used by organizations such as Kaiser Permanente, to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or Kraft, to rethink supply-chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization´s products or service to drive new alternatives for business and society. 1. Language: English. Narrator: Tim Roberts. Audio sample: http://samples.audible.de/bk/acx0/000197/bk_acx0_000197_sample.mp3. Digital audiobook in aax.
The subject of ´´design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press - due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this audiobook to reveal how the techniques and strategies of design belong at every level of business.The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. Change by Design explains design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs, not only with what is technically feasible, but with what is viable to the bottom line. Design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organizations become more innovative and more creative. Introduced a decade ago, the concept of design thinking remains popular at business schools, throughout corporations, and increasingly in the popular press - due in large part to work of IDEO, the undisputed world leading strategy, innovation, and design firm headed by Brown. As he makes clear in this visionary guide - now updated with addition material, including new case studies and a new introduction - design thinking is not just applicable to so-called creative industries or people who work in the design field. It’s a methodology that has been used by organizations such as Kaiser Permanente, to increase the quality of patient care by reexamining the ways their nurses manage shift change, or Kraft, to rethink supply-chain management. Change by Design is not an audiobook by designers for designers; it is an audiobook for creative leaders seeking to infuse design thinking into every level 1. Language: English. Narrator: Tim Roberts, Tim Brown. Audio sample: http://samples.audible.de/bk/harp/008525/bk_harp_008525_sample.mp3. Digital audiobook in aax.